In this episode Tim Fendley talks about the importance

of the practice of drawing in the development of wayfinding projects, discussing the different roles of drawing, taking part of the conceptual analyses, the study of scenarios of users, the collective discussions in groups, the conception of alternatives and helping to present and to explain ideas.

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Tim Fendley is a partner and creative director of the Applied Wayfinding studio in London. Among other projects, he participated in the development of wayfinding design systems in London, Bristol, Cleveland, Vancouver and Rio de Janeiro (Olympic Games, 2016). Fendley is also a speaker at events related to Information Design and Urban Mobility. http://www.appliedwayfinding.com